// What you get
What does a Google Ads agency do?
A Google Ads agency sets up, runs and optimizes paid campaigns across Google Search, Shopping, YouTube and remarketing. Concretely: keyword research, account structure, ad copy, negative keywords and budget allocation, with conversion tracking included in the Gold package. The agency does not sell impressions, it sells queries, calls and orders. With us the campaigns stay in your account, so ownership of the data and history stays with you even if the engagement ends.
Campaign strategy
Goals, audiences and offers. Keyword research, account structure, negative keywords and budget allocation.
Creatives: images and video
Basic set in the Silver package, extended set in the Gold package.
Ad management
Meta, Google and TikTok, at the same annual fee, not only Google Search.
Conversion and sales tracking
Measurement and optimization against real orders. A Gold item.
Platforms we run accounts on
// Pricing
How much does a Google Ads agency cost?
Google Ads pricing splits into two parts that never mix: the budget you pay to Google and the fee you pay to the agency. The budget flows directly from your payment method to your Google account, the agency never touches it. Our work is billed as a flat annual fee, Silver $2,987 and Gold $3,647 per year. Both packages include campaign strategy, creatives and ad management, while conversion and sales tracking is a Gold item. Account setup from scratch is included in the annual fee, with no separate setup invoice.
The fee is flat and annual, paid upfront and does not auto-renew, and it depends on scope, never on the budget you spend. Unlike a paid click, which stops the moment you stop paying, WordPress SEO services build a position that stays. Work out your exact package and final price in the configurator below.
Silver
Campaign strategy, creatives and ad management across all three networks.
$2,987 /year
Campaign strategy: goals, audiences, offers
Creatives: images and video, basic set
Ad management: Meta, Google, TikTok
Conversion and sales tracking: not in Silver
Gold
Everything in Silver, plus conversion tracking tied to real orders.
$3,647 /year
Campaign strategy: goals, audiences, offers
Creatives: images and video, extended set
Ad management: Meta, Google, TikTok
Conversion and sales tracking, with Meta measurement and optimization
Bought together with a site or app build, Silver is $1,497 and Gold $1,827 per year. Ad budget is paid separately to Google or Meta and is never part of the agency fee.
// Process
How long before Google Ads start bringing in orders?
Google Ads deliver the first clicks on the day the campaign launches, and the first queries usually within the first week. A stable result takes 60 to 90 days, because that is how long it takes to gather enough conversions for optimization and to clean out irrelevant searches. Account setup with us takes 24 hours from access to the account and site. If someone promises full payback in the first week, they are promising something the data cannot yet support.
Day 1
Account review
We look at campaign history and whether conversions even work. You get the findings even if you never hire us.
24 hours
Account setup
Account structure, keywords, negative keywords and ad copy, ready to launch.
First 2 weeks
Cleaning searches
Campaigns launch and irrelevant searches are removed while the first conversions come in.
60 to 90 days
Stable result
Enough conversions for optimization. Monthly cycle, report and call, with corrections driven by the numbers.
// Selected work
Whose accounts do we run?
Real accounts, still active: Ortopedija Una, an orthopedic supplies store where we run Google Ads on Search and in Shopping; eSIMfo, an eSIM store where we run performance campaigns on Google, Meta and TikTok; Mary Jana, an online store where we run the ads and measure real orders. The same people who run these accounts would work on yours.
Ortopedija Una
Orthopedic supplies store, Google Ads on Search and in Shopping
eSIMfo
eSIM store, performance campaigns on Google, Meta and TikTok
Mary Jana
Online store, Meta and Google ads with order tracking
// Questions
What do clients ask most before starting Google Ads?
The same questions come up almost every time before signing: who the budget is paid to, whether the account has to be theirs, how long the contract runs, whether we run Shopping for stores and what happens with an account that did not perform before. Each question is worked out below, with one clear answer.
Do I pay the ad budget to you or to Google?
+You pay the budget directly to Google, from your own card or company account. We never receive it and never resell it. You pay us only the flat annual fee, Silver $2,987 or Gold $3,647. That way you always see exactly how much went to ads and how much to the service. You spend the budget at your own pace and can pause it whenever you want, the fee is not tied to it.
Does the account have to be mine?
+Yes, and that is a condition on our side. We build campaigns in your Google Ads account, and we get manager access. If the engagement ends, we step out of the account, and the account, campaigns, conversions and the whole history stay with you. There is no such thing as a hostage account here.
How long is the contract and can I cancel?
+The contract runs for one year and is paid annually upfront, so cancelling mid-year is not possible. There is no notice period, because the contract does not auto-renew: after one year you choose whether to continue. The reason for a year is measurement, the first two to three months go to gathering conversions and cleaning searches. The account, campaigns and history are yours and stay with you in every case.
Do you also run Google Shopping for online stores?
+Yes. For online stores, Shopping usually carries a larger share of sales than a plain Search campaign, but it requires a correct product feed. If the store runs on WooCommerce, we set up the feed and Merchant Center as part of the account setup. If a feed already exists, we review it first, because feed errors bring down the whole of Shopping.
What if I already had campaigns that did not work?
+This is a common case, and it usually comes down to three things: conversions measure the wrong event, the Search campaign has Display switched on, or there is not a single negative keyword. Send account access and we will report back what we see, before any contract. An old account with history is an advantage, not a burden, because the data is not thrown away.
Ads optimization
Strategy, creatives and campaign management.
Selected options
Payment
- As soon as the payment is recorded, we contact you for the final consultation.
- We start the work right after the payment is confirmed.